Building an Integrated Data Approach to Pharma Medical Affairs
Our client’s medical affairs group was looking for a solution to harmonize numerous unstructured datasets. This was required to build dashboards for Medical Affairs teams that identify areas of impact and opportunity. Real Chemistry leveraged Spark NLP’s medical entity extraction & sentiment analysis capabilities across our proprietary social listening data as well as multiple client datasets – resulting in a unified & comprehensive view with interactive dashboards across 10+ large and continuously evolving datasets.
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Practice Leader, Digital Experience at Real Chemistry
Adam Hirsch is an EVP of Innovation & Transformation of Real Chemistry. 10+ years of Digital Agency experience, First Employee at Mashable.com, Co-Founder of #GivingTuesday