Building an Integrated Data Approach to Pharma Medical Affairs

Our client’s medical affairs group was looking for a solution to harmonize numerous unstructured datasets. This was required to build dashboards for Medical Affairs teams that identify areas of impact and opportunity. Real Chemistry leveraged Spark NLP’s medical entity extraction & sentiment analysis capabilities across our proprietary social listening data as well as multiple client datasets – resulting in a unified & comprehensive view with interactive dashboards across 10+ large and continuously evolving datasets.

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About the speaker

Adam Hirsch

Practice Leader, Digital Experience at Real Chemistry

Adam Hirsch is an EVP of Innovation & Transformation of Real Chemistry. 10+ years of Digital Agency experience, First Employee at, Co-Founder of #GivingTuesday



Sessions: October 4 – 6
Trainings: October 11 – 14


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